Projects
Big challenges, tricky systems, and work that delivers.
I partner with ambitious teams to solve hard problems—fast. From reimagining the sales process for $100M jets to redesigning internal tools for Fortune 100 teams, I lead product design, research, and strategy that brings clarity, alignment, and progress.
Here’s a sample of the work I’ve led, loved, and left better than I found it:
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Gulfstream
Redesigning how clients purchase $100M aircraft
Led design and product strategy for a tablet-based app that replaced spreadsheets and inconsistent visuals with a streamlined, interactive experience. Delivered a polished solution with rich visuals, intuitive navigation, and a custom SharePoint CMS now used across global sales offices.
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ADT Security
Streamlining field operations for installation technicians
Designed a new touchscreen application for Windows 7 that unified multiple legacy tools into a single, intuitive interface. Replaced a cumbersome point-and-click workflow with a modern touch UI; saving time, reducing complexity, and making daily tasks easier for technicians in the field.
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Northwestern Mutual
Transforming an intranet into a hub for connection
Led design and strategy to reimagine an intranet as an intuitive, human-centered space for communication, recognition, and focus. Designed high-impact features like streamlined time-off requests, cross-team peer recognition, and unified task views, reducing friction, app switching, and cognitive load across the enterprise.
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McDonald’s
Reimagining the UI for core kitchen equipment
Redesigned the interface for the HD UHC, a critical piece of holding equipment, to streamline crew workflows and reduce energy waste. Through iterative prototyping and hands-on research, we delivered a radically more intuitive, efficient experience, bringing clarity and momentum to the heart of the kitchen.
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Toshiba
Laying the foundation for a smarter field service experience
Partnered with Toshiba to reimagine technician workflows, uncovering pain points like inefficient tasking, fragmented tools, and low visibility into job history. Through deep field research and strategic alignment, we delivered a clear roadmap and prioritization framework to guide the next generation of mobile tools.
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Gulfstream
Turning months into minutes for the sales team
Built a tool that gave sales executives real-time visibility into pre-owned inventory; helping clients make faster, more confident decisions. What once took months of back-and-forth now happens in minutes, giving the team a powerful market intelligence tool to drive smarter sales conversations.
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Northwestern Mutual
Redesigning the onboarding experience for a Fortune 150
Took a systems-level view of onboarding to uncover gaps, align cross-functional teams, and streamline service delivery. The result: a more cohesive experience, reduced complexity, and a scalable foundation for long-term growth.
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Motorola
Bringing cloud streaming to millions of Android users.
Streamlined the setup experience and redesigned the web app to feel rich, inviting, and ready out of the box.
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[Client Confidential]
Improving navigation for a cardiovascular reporting tool
Refined the tab structure and information hierarchy in a high-stakes diagnostic app used by doctors to reviewi complex test results in real time. Delivered low-lift, high-impact UX improvements under tight development constraints, resulting in a noticeably smoother, more usable experience where it matters most.
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Motorola
Designing the first Push-To-Talk smartphone experience
Partnered with Motorola to define the end-to-end UX for the i1: its first Android-based PTT device. Delivered a streamlined interface across core applications, blending modern multitasking with the reliability and durability PTT users rely on in the field.
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SmartShopper
Pioneering voice interface design for household shopping
Designed the UI and onboarding experience for SmartShopper, an early voice-activated grocery list assistant. Our work helped bring voice interaction into everyday kitchens.